Meet Next-Gen Broadcast TV with ATSC 3.0 powered by Omnibase at NAB

FreeAir.tv is joining more than two dozen companies that will be showing off technologies and
products tied to ATSC 3.0, the next-gen TV transmission standard this week at NAB (National Association of Broadcasters) Show in Las Vegas.

The next-gen TV standard ATSC 3.0 is being tested by broadcasters across the United States and promises to bring a new era of broadcast television with features that allow us to engage much more interactively at home and on the move, connecting viewers and businesses in local communities with personalized interactive ads.

FreeAir.tv will showcase the Omnibase platform that allows broadcasters to Re-invent TV with features like audience analytics, interactive advertising and augmented content. Omnibase cloud platform gives TV broadcasters, (over-the-top) OTT operators and content networks the power to deliver the best entertainment experience possible.

Audience Analytics: every second counts. We help you track TV viewers as they discover new content, interact, and yes, help broadcasters to build a long lasting customer relationship.








Interactive Advertisement: imagine a TV commercial for a
casino, with a call-to-action button inviting viewers to engage instantly. We take them to a landing screen with multiple videos and content showcasing everything from dining options, to special amenities such as a water park, to accommodations and an “enter to win” contest. The viewer is able to make reservations right on the TV. All from their couch. Advertisers now have the opportunity to deliver a strong, engaging brand messaging with a direct connection to more parts of the selling story, including opportunities to respond or buy. Omnibase will change HOW we watch TV, by enabling customers and advertisers to instantly connect.
Augmented Content: leveraging the new industry standards ATSC 3.0 and HTML5, Omnibase enables the existing TV ecosystem of broadcasters, (over-the-top) OTT operators and content networks to re-invent the video user experience for consumers by enabling innovative, interactive services over broadcast and broadband networks. Augmented content will provide extra information on a program (e.g., sports statistics), relevant social media feeds, or provide the access to additional programming –the possibilities are endless. Other options include real-time interaction, like multi-user quizzes where the user plays against other content viewers and much more.
Omnibase empower TV broadcaster to engage viewers on their terms - with the content they want to watch, across their choice of devices. When and where ever they choose. Contact us at tvrebel@freeair.tv to learn how to re-invent the TV experience with Omnibase

About Omnibase.tv Platform
The Omnibase cloud based platform enables TV viewers to get the most from today's multi-platform entertainment delivered by content networks, TV broadcasters and (over-the-top) OTT operators. Engage your customers on their terms - give them the content they want to watch, across their choice of devices. When and where they choose. Get started at www.omnibase.tv

About FreeAir.tv
Powered by FreeAir.tv - broadband, cable, satellite operators and content network channels - deliver OTT (over-the-top) entertainment to viewers around the world on ANY device. Join TV Rebels at www.freeair.tv and fire your TV provider. 

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